DiGi launches new postpaid plans, I Love Savings – Lowest reates to anyone, any network, anytime
Posted By Saimatkong on Jul 15, 2008 | 0 comments
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DiGi Telecommunications Sdn Bhd is strengthening its “best value” position in the postpaid market with the announcement of four (4) new Postpaid plans. Whilst continuing to focus on simplicity, DiGi is now offering customised plans that cater for different type of users, including one that offers free domestic calls and SMS.
DiGi’s Chief Commercial Officer, Tom Schnitker, said this launch is in line with the company’s move to enhance DiGi’s market share in the growing Malaysian postpaid market. In view of the changing market dynamics and postpaid customers becoming more discerning, DiGi believes that it is imperative to address specific needs and provide customised plans that are relevant to the customers’ usage patterns.
“By creating relevance to customer needs, we bring about value and savings that will continue to give us the competitive edge in our efforts to further grow the postpaid segment,” he added.
DiGi’s four new plans, DG20, DG50, DG150 and DG250, leverage on “savings” as its key proposition and subsequently give customers the choice to choose Plans that cater to their specific usage patterns. DG250 Plan is the first of its kind to be offered in the local mobile telecommunications industry – it gives customers free domestic calls and SMS to any network at anytime for just RM250.
“We believe this plan will be well received by higher end customers as domestic calls often chalk up a significant amount on their monthly bills,” Tom said.
In another first for Malaysia, the new DG20 Plan offers the lowest industry access fee to date, at RM20. The other plans include DG50 and DG150; which feature simple rates structure with the latter offering free DiGi-to-DiGi calls.
source : lowyat.net
SHAH ALAM: DiGi Telecommunications Sdn Bhd expects its postpaid subscriber growth this year to surpass the 41% recorded in the first quarter with the introduction of four new packages.
Chief commercial officer Tom Schnitker said the first-quarter figure was much stronger than the industry’s growth of 21%.
“The rise in our postpaid subscribers during this period resulted in a 30% increase in revenue,” he said at the launch of the new plans.
As at March 31, DiGi had 6.6 million subscribers, with 775,172 postpaid users.
DiGi Telecommunication Sdn Bhd chief commercial offier Tom Schnitker speaking on ThursdayDiGi’s new postpaid plans are DG20, DG50, DG150 and DG250, with a monthly commitment fee of RM20, RM50, RM150 and RM250 respectively.
DG250 rewards users with free domestic calls and short messaging service to any network at any time for a fixed monthly commitment.
“Just stay tuned with us,” Schnitker said when asked if data and international direct dialling call charges would be lower for its latest postpaid plans.
DiGi, which has allocated RM15mil to RM20mil to promote its products this year, is also looking at increasing its share of the postpaid market.
Schnitker said the local postpaid segment was still quite small compared with countries like Singapore and Australia where it had reached over 60% of the mobile market.
Schnitker also said DiGi was likely to introduce its 3G services in the fourth quarter or first quarter 2009.
source : TheStar
