FREE Baskin-Robbins ICE-CREAM FOR ALL! Go grab it tonight!
THE BIG ANNOUNCEMENT IS HERE! RAIN OR SHINE: FREE ICE-CREAM FOR ALL! In honour of our athletes for their determination and passion, Impian Emas Negara Media Prima Berhad & Baskin-Robbins Malaysia wants to reward all Malaysians with FREE Baskin-Robbins ice-cream!
It’s time to come together as ONE and taste the sweet success! Wednesday, 8 August 2012 from 8.00pm till 10.00 p.m at all 61 Baskin-Robbins outlets nationwide (excluding two kiosks at Pantai Hospital, Bangsar and Genting Theme Park)
Go queue up early to avoid disappointment!
Free Baskin Robbins Ice Cream for Msians Today
KUALA LUMPUR: Malaysia may not have secured any gold medals yet at the London 2012 Olympics. But Media Prima Berhad and Baskin Robbins have decided that a little cheer is needed to lift the spirits, which will come in the form of free ice cream for all Malaysians.
The initiative, dubbed Impian Emas Negara, will see free ice cream distributed to Malaysians at all 61 Baskin Robbins outlets nationwide (excluding two kiosks at Pantai Hospital, Bangsar and Genting Theme Park).
Malaysians can redeem their ice cream from 8pm till 10pm today. Early birds will also be given exclusive vouchers offering exclusive deals.
Each person is entitled to a single scoop and can choose from any of the chain’s famous 31 flavours.
Initially, the campaign, launched in May, had pledged to only provide free ice cream if a Malaysian athlete clinched an Olympic gold medal.
However, Ahmad Izham Omar, chief operating officer, TV networks and chief executive officer of Primeworls Studios, Media Prima Berhad, said the companies were touched by the deep level of commitment showed by Malaysian athletes at the Games.
“It was such an amazing experience for us Malaysians to witness our athletes compete superbly in the world’s most prestigious sports event.
“We felt, after seeing their high-level display of commitment and sportsmanship, that there is no reason for us to not go ahead with the free ice-cream giveaway for all Malaysians. We should all celebrate our heroes who have helped the country achieve international glory and in the process, united us all,” said Izham.
Echoing Izham’s sentiment, Cheah See Yeong, president of Golden Scoop Sdn Bhd, Baskin Robbins’ partner in Malaysia, said the company looked forward to welcoming Malaysians to its outlets today.
“We invite all Malaysians to come celebrate the nation’s pride at all Baskin-Robbins outlets nationwide today. Not only that, early birds who turn up at our event will also be given exclusive vouchers offering the sweetest deals.
“Customers may choose from any of our 31 flavours available in stores. I think the best picks that symbolise this significant event are our Gold Medal Ribbon and World Class Chocolate,” quipped Cheah.
Cheah believed this was also a great way to thank Malaysians who had made a difference through their relentless support for the Malaysian contingent.
Malaysians had thrown their support behind its athletes at the Olympic Games, with support reaching fever pitch level as badminton star Datuk Lee Chong Wei took on China’s Lin Dan in an epic men’s singles final on Sunday.
Chong Wei’s gallant battle, after returning from injury and stretching the Chinese world champion to three sets, captured the hearts of Malaysians who were touched by his emotional display after losing the final.
Chong Wei returned to home soil yesterday to a hero’s welcome at the KL International Airport, where scores of fans greeted his arrival with cheers .
This morning, national sprint cyclist Mohd Azizulhasni Awang made it to the final of the keirin event, but finished sixth.
The 24-year-old, fondly known as the Pocket Rocketman, went toe to toe with the top riders but was eventually beaten in the sprint to the finish line. The gold was won by Chris Hoy of Great Britain.
Source : MalaysianDigest
Baskin Robbins: Free Ice-Cream Deal Still on Despite Chong Wei’s Loss
KUALA LUMPUR: Datuk Lee Chong Wei may have lost the Olympic men’s badminton final, but the Malaysian public’s dream of scoring free ice-cream is still alive.
Baskin Robbins has clarified that its “free ice-cream for all Malaysians” pledge was not only limited to whether Chong Wei grabs the gold medal in badminton.
A Baskin Robbins’ spokesman said people had assumed that the freebie was being offered only if the national shuttler bagged the gold medal.
“The message sent out was that, if any Malaysian athlete were to return from the Olympics with a gold medal, then we (Baskin Robbins) will be giving out Baskin Robbins ice-cream to Malaysians nationwide,” said a company representative.
“The ice-cream will be distributed on August 8. Lee Chong Wei may not have brought back Malaysia’s first-ever Olympics gold medal but we still have high hopes for the remaining Malaysian athletes and this is just one way of showing our support,” she said.
To celebrate Malaysia’s first Olympics gold medal and to cheer on the Olympics’ heroes, Baskin Robbins had collaborated with Media Prima Bhd’s “Dream of Gold” initiative by pledging to treat Malaysians nationwide with free ice-cream.
Every Malaysian is entitled to one scoop of the ice-cream that would be available on August 8 from 8pm til 10pm at 61 participating Baskin Robbins outlets, excluding kiosks at Pantai Hospital in Bangsar and the Genting Theme Park.
This will also be the first time Baskin Robbins is initiating a mass ice-cream giveaway in Malaysia to commemorate a potentially historic moment of winning a gold medal for Malaysia.
The ice cream pledge by Baskin Robbins and Media Prima had grabbed the attention of Malaysians, with many taking to social media sites such as Facebook and Twitter to express their views on the subject.
Many had jokingly lamented Chong Wei’s loss as a “missed opportunity” for free ice-cream, while others had stressed that a gold medal for by any athlete is the biggest reward any Malaysian could wish for.
The nation’s Olympic hopes are kept alive in the form of divers such as Pandelela Rinong, Bryan Lomas, Yeoh Ken Nee, Traisy Vivien Tukiet; open water swimmer Heidi Gan; as well as cyclists Azizulhasni Awang.
Azizulhasni is tipped to be Malaysia’s next best bet for a medal in his pet event, the keirin.
Pandelela is expected to face a tough fight from the established Chinese divers.
Meanwhile, Baskin Robbins’ bold move had also sparked a response from other corporate players. Nando’s had posted a poster on their Facebook page in support of Chong Wei’s brave performance in the men’s final.
“We don’t accept your apology, Datuk Lee Chong Wei. Because you did bring Malaysians a golden moment,” Nando’s proclaimed on their Facebook page.
Malaysians immediately embraced the concept, with many offering messages of support for Chong Wei on the restaurant’s FB wall. Some however, joked that perhaps Nando’s should offer free flame-grilled chicken at their restaurant as well.
Source : MalaysianDigest