Launch of Panasonic Latest Lumix 2012 Series @ Sunway Hotel
It has been exciting 6 months since Panasonic did their very first PHOTONISTA campaign back in June 2012. In line with the Photonista Campaign, Panasonic proud to introduce 6 different new models and 3 interchangeable lens.
I was invited to the launch with few of the bloggers and media @ Bahamas Room Level 12, Sunway Hotel. I have captured everything in my Panasonic Lumix LX7! Hehe. Nice and you must check out the video in HD too! Love the low light capturing and just love the constant F1.4! It’s crispy clear and I’m loving my Lumix LX7!
Not only that, with the 24mm ultra wide angle high quality LEICA lens, I able to camwhore with friends without much hassle! Just look at the camwhore photo above and you know it’s super nice and sharp!
Check this out, it’s shot with Lumix LX7. It has really nice depth-of-field for a camera this size.
The Lumix LX7 shoots beautiful daylight photos, and fairly decent ones in low-light. This is the best ever feature that needed most where most of the time we need to shoot in low light condition and still able to get an acceptable good quality photo!
Panasonic presented this voucher for us to claim our gift after the launch which I think it’s good because we do not need to carry the gift around but to collect it just right after the event end. It’s a Panasonic hair dryer! Thank you so much as I needed a hair dryer badly, just in time!
Before the launch, there’s lunch severed at Fuzion – Sunway Resort Hotel & Spa. I enjoyed the food there as there’s lot’s of variety, Local Delights, Western, Japanese and yummy desserts! Burrppp ;D
After the lunch we headed back to Bahamas Room for the launch.
TV personality Julie Woon was the host for the day and with her hosting the launch, it’s pretty interesting.
Speech by Mr Harry Sasaki, Marketing Director of Panasonic Malaysia.
The cameras unveiled today are designed and built packed with the necessary technologies to cater for the high-end, the explorer and the party photoniosta of our better halves. It has what the users looking for!
The cameras are eco friendly with high energy efficiency allowing us to shoot more pictures on a single charged as compared to the older models! That’s what most people looking! With this eco friendly technology, I don’t need to worry on battery running low and miss some of the precious moment to be captured with my Lumix LX7!
Julie Woon and two professional photographers shared their experience on the new Lumix cameras during the launch. Each of them have their own sharing and unique experiences with Lumix cameras in their personal daily life.
Chris Tomachi (2nd from left), Deputy Managing Director and Jeff Lee (center), Managing Director, Panasonic Malaysia during the launch of the event.
Marketing director Hidekazu Sasaki said through the campaign, the company had strengthened its position in the mirrorless category, pushing it to the leadership position.
“We have held the 27 per cent market share from April to September and hope to maintain this figure and position in the segment, especially with the launch of new models,” he added.
Showcase of the Photonista at the launch.
The newly added G line of mirrorless interchangeable lens cameras include the Lumix G5 and Lumix GH3.
The Lumix G5 is capable of achieving an even higher resolution thanks to the advanced image processing engine driven on a new algorithm and faster response time. In addition to this, the camera also packs a 1,440,000-dot electronic viewfinder with a near 100% field of view for easy composition.
On the other hand, the Lumix GH3 is a robust digital imaging option that is built to withstand the extreme conditions of heavy field use due to its splash- and dust-proof construction. It is offering features equivalent to that of a DSLR without the extra weight and size! This is just too good to be truth right!
Designed for casual everyday usage, the Lumix LX7 offers users a 24mm ultra wide angle LEICA DC VARIO SUMMILUX lens, which is capable of an F1.4 aperture at the wide end and F2.3 at the tele end. With the 1/1.7-inch 10.1 MP MOS sensor, the Lumix LX7 also offers a 1.5dB S/N ratio.
Check out how clear the picture able to be captured in a dark box as being demo in the launch!
This stunning bright lens, LEICA DC VARIO SUMMILUX lens with F1.4 aperture, can give impressive expression to the image by reproducing exquisite gradation and mellow defocus!
The quality of the pictures and videos, I can say it’s on par with DSLR! So for now on I will be relying on this awesome camera instead of my bulky and heavy DSLR, not only that, it’s with HD video capturing capability which my DSLR lacking of, now with this Lumix LX7, I’m complete and able to take high quality video! This will help me greatly in my blogging experience!
For the FZ series, Panasonic also unveiled two new super zoom cameras : the Lumix FZ60 and Lumix FZ200, which both offer a 24x optical zoom. With this optical zoom you can take good pictures from far and catch more candid shoots!
The Lumix FZ60 is the more affordable option with a 16.1MP High Sensitivity MOS sensor that was specifically designed for it. On the other hand, Lumix FZ200, comes packed with a 1,312,000-dot EVF and POWER O.I.S. (Optical Image Stabilizer) to take sharp and clear photos even at the highest focal length.
The recommended retail prices for each of the newly launched Panasonic models are as follows:
DMC-G5 with Kit Lens (14-42mm) – RM2,999
DMC-GF3 – TBA
DMC-FZ200 – RM2,099
DMC-FZ60 – RM1,499
DMC-LX7 – RM1,699
DMC-SZ5 – RM749
All the cameras are in the market except for the DMC-GH3, which will be available in January next year, Hidekazu Sasaki said.
Apart from the cameras, Pansonic launched 3 interchangeable lenses, which will be joining the 2012 lens lineup :-
Compact and lightweight telephoto zoom lens Lumix G Vario 45-150 mm (RM999)
full range F2.8 telephoto zoom lens Lumix G X Vario 35-100mm (RM4,299)
Micro four thirds digital interchangeable standard zoom lens Lumix G X Vario 12-35mm (RM3,899).
The lenses are also in the market, except for the Lumix G X Vario 35-100mm which will be available in January 2013.
See that Julie Woon also enjoy taking photo with the light weight and yet featured pack Panasonic Lumix LX7!
I personally love this camera a lot as the design is very solid and very comfortable to hold. There are a lot of physical controls and the LCD screen is bright and clear. The experience with Lumix LX7 is just awesome! It’s fast and accurate! It locks onto a focal point, lightning quick, and fires off shots instantaneously.
There are physical manual controls for just about everything, which means you rarely have to dive into a complicated menu to tweak your photo settings.
There’s also a lot of scene selection where the one that I find useful to me is the “food” scene where you just choose that and start shooting with your food and it’s so easy! Check out the food photo below.
Besides the scene, I find that the Creative Control mode that incorporated to the DMC-LX7 is really cool. The available filters are Soft Focus, Dynamic Monochrome, Impressive Art, One Point Color, Cross Process, Low Key, Toy Effect, Star Filter, Expressive, Retro, High Key, Sepia, High Dynamic (HDR), Miniature Mode Effect. It’s like having Instagram in your camera that you may play with different effects for different kind of photo.
So if you considering a camera, please do check this Panasonic Lumix LX7 yourself to find how impressive it is!