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IKEA bookbook – An awesome way of presenting 2015 IKEA print catalogue!
Sep09

IKEA bookbook – An awesome way of presenting 2015 IKEA print catalogue!

Swedish furniture store – IKEA has launched a new ad campaign to counter the notion of the print medium dying. In a latest spot to promote its 2015 catalogue, IKEA positions its book in a way tech devices have often been promoted. It’s a “IKEA bookbook”! Experience the power of a bookbook™ The “IKEA bookbook” video has gone viral with more than 8.6 million views. Clearly spoofing Apple ads, the...

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